Contact | bradknefelkamp@gmail.com | 651.235.3139

Brad Knefelkamp
Creative Director | Visual Storytelling | Brand Content

Creative Director specializing in commercial photography, video production, and brand storytelling. I lead multidisciplinary teams to create compelling visual content that drives engagement, strengthens brand identity, and increases sales.

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Selected Works

Below is a selection of projects I have directed, showcasing my approach to visual storytelling, creative leadership, and brand-focused content creation.

Pangino Watches | Creative Director

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The Challenge

As a start-up entering a competitive watch market, Pangino needed compelling visuals to establish credibility and communicate the quality and precision of their product. The imagery needed to introduce the brand to customers while showcasing the craftsmanship and distinctive design details that set the watches apart.

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The Strategy

I developed a visual content strategy focused on both product storytelling and technical clarity. The creative direction combined clean informational imagery with dramatic close-up detail shots and motion content to highlight the watch’s materials, mechanisms, and refined design.

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Execution

Directed the complete production process, including concept development, lighting design, photography, video capture, and post-production. Coordinated with photographers and editors to build a cohesive set of assets that could support product launches, website pages, and social media campaigns.

Results

Produced a versatile content library that helped establish the brand’s visual identity and provided consistent, high-quality imagery for digital marketing and product promotion.

Seattle Engraving Center | Creative Director

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The Challenge

Seattle Engraving Center needed product photography and video that would position their work as a true luxury product across the web, social media, and print. After approaching several agencies, they chose to work with us, telling me, “You were the first person who truly understood our vision.”

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The Approach

The client and I developed the creative direction for a series of glamour-style product images and supporting video content designed to highlight craftsmanship, material quality, and intricate design details. The visual style emphasized elegance, precision lighting, and a refined luxury aesthetic suitable for multi-platform marketing.

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Execution

Directed the full production process, including photography, video capture, lighting design, and post-production. Led a team of photographers, designers, and editors to ensure visual consistency and efficient delivery across all marketing channels.

Results

Delivered a cohesive visual library that strengthened the brand’s luxury positioning and provided consistent imagery for website, social media, and print marketing.

PVS Studios
Creative Director | Commercial Imaging Expansion

The Challenge

PVS Studios brought me in to help launch and expand the capabilities of their new Commercial Photography division. The goal was to broaden the studio’s service offerings and position it as a full-service visual content partner capable of supporting modern e-commerce and brand marketing needs.

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The Strategy

I expanded the studio’s creative services beyond traditional product photography by introducing video production, lifestyle composite imagery, and AI-assisted product video. Building the right team was critical, so I recruited and directed a mix of in-house creatives and specialized contractors to support a wide range of client needs.

Execution

Directed production across more than 100 commercial projects, overseeing lighting design, photography, video production, graphic design, and post-production workflows. Collaborated with photographers, account managers, and editors to streamline production processes, improve turnaround times, and establish scalable best practices for high-volume commercial imaging.

Results

The expanded capabilities attracted a new demographic of clients across industries, including apparel, furniture, food, health and beauty, and sporting goods. Over three and a half years, the studio delivered high-quality visual assets for more than 100 projects while strengthening its reputation as a comprehensive imaging partner.

Solutions-Driven

As Creative Director, I developed the concept, messaging, and visual approach for this short-form marketing video to help brands understand the value of professional e-commerce imaging.

The 1-Minute Solutions series demonstrates how short, focused videos can educate potential clients while supporting marketing and lead-generation efforts.

About Brad

Artistic
Journey

Beginning as a commercial photographer in Minneapolis, I advanced through Marketing Communications as Director of Photography and later became Creative Director for a commercial imaging studio in Florida.

I have spent my career helping brands communicate visually through photography, video, and design. Over the years, my role evolved from hands-on creator to creative leader, guiding teams and building scalable visual production systems for commercial clients.

Creative
Philosophy

I believe great creative work begins with storytelling. Through thoughtful use of color, lighting, composition, and design, I strive to create visuals that connect emotionally and communicate clearly. As a Creative Director, I also focus on building collaborative environments where ideas can grow, and creative teams can do their best work.